Launching a NEW haircare line that complements SUTRA’s existing hair tools with a bold brand identity.

Eye-catching marketing materials were developed, ranging from publications to immersive booth experiences and everything in between. Print materials were created to educate and introduce consumers to Heat Guard by SUTRA. Visually striking booths with custom interactive elements were designed to capture attention, drive engagement, and showcase products while reinforcing brand identity on a global scale.

Mark: The emblem is prominently displayed to enhance brand recognition.

Identity: Instantly communicates the product’s key benefits.

Color Palette: Reinforces the brand’s identity and holistic approach.

Objective: Highlight the ingredients and heat-protective benefits.

Strategy: Featured step-by-step visuals and positive results to showcase product effectiveness.

Brand Alignment: Maintained consistent, brand-aligned visuals across all assets, reflecting a premium brand.

Collateral: Print materials included flyers, promo cards, ads, brochures, infographics, and event signage.